"YouTube SEO" – In this video we discuss YouTube SEO and Video Optimization — how to optimise your YouTube videos and your YouTube channel. You can expect to get a lot of traffic from YouTube and Google is you optimise correctly and what I want to do in this video is show you my 5 Step Formula I use whenever I create a video to enable me to get a lot more views, to be shared and "go viral" and also get a lot more traffic back to my website.
Now the first step is KEYWORDS. Now, there is a lot of software out there to help, something I use on a regular basis is the Google Keyword Tool — just Google it and you'll find it. You can then work out what keywords you want to target — keywords that are relevant and profitable (not fr*ee tips for example). So work out what your keywords are that are going to help you target those because that's what's going to help you get a ton of traffic. The tip here is to choose a keyword that has low competition and high search volume. That's really important as that's going to help you rank on the first page of Google and on the first page of YouTube.
The 2nd step is about creating real high-quality CONTENT. So what you're creating your videos think about your best and most valuable tips that you can give to people because you're much more likely to be shared then. Video is much more likely to go viral as people share video and as a result if you can share some awesome tips on what you're discussing, people will share it with people they know and as a result you start getting a lot more traffic as well. So this is another great tip — make sure the quality of the content is always top notch.
Next, make sure you're always building your COMMUNITY. The more subscribers and friends you have on YouTube, the better your YouTube Channel will be ranked. YouTube and Google are really looking for this and when your YouTube Channel page rank goes up, all of your video rankings will go up too. This means you can create just one subsequent video, optimise it just for the keywords and you're immediately get straight to the top of YouTube as YouTube will get to trust you for the high quality content and that's what they are looking for. YouTube are not necessarily looking for the longevity of anyone's content, they are looking for fresh content. And this is what's really useful for you and I — when we create a video we can expect to be on the first page of Google and YouTube (see the proof), especially when we've targeted the keywords correctly. That's really important — always make sure you're building your community.
Next… BACK LINKS. Now, we're talking about "do follow" back links and this is where we get other websites to embed our videos or talk about you and create content that links back to our 'stuff'. If you can get the anchor text (the words within the copy that are active links back to our information), to be our keywords and linked back to your VIDEO… Something that people rarely do — if you can get those back links back to your channel or video, that's going to be really helpful for your Channel page rank and again your videos will go up the search page rankings again — both on the first page of Google and the first page of YouTube. Really clever, powerful and a little sneaky! So make sure you implement that tactic!
Final step? REGULAR videos. A lot of people think, "Well if I create a load of videos all on 1 day and upload them all on 1 day that will be great!" – this is not a good strategy. What you want to do instead is leak it out over time — instead of releasing your videos all on one day, just make sure you release one video one day and another video the next day and keep it regular. The reason being is because YouTube look at you as a Channel. Your viewers are actual people (yes, I know!) and people don't want loads of content all on 1 day — you want to be trickling it out on a regular basis because this is what's going to be much more enjoyable and much more engaging for your viewers.
So, that's the 5 strategies — make sure you've got your KEYWORDS sorted, make sure you're creating quality CONTENT, make sure you're constantly building your COMMUNITY, getting BACK LINKS and bringing out REGULAR content. These are 5 tips that are really useful for you if you're looking to create videos that go straight to the top of YouTube and Google. This will definitely help you get a lot more views, get a lot more traffic and as a result become a lot more successful.
I hope you've enjoyed this video and if you want to get more tips and videos just like these, then go to http://TomBreeze.tv and you'll be able to get your hands on loads of strategies to ensure your video marketing strategies are maximized.
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