Inbound marketing is a marketer or businesses dream. The problem with old school outbound marketing is that it is annoying, expensive and ineffective. I live in a condo. Why do I want to be interrupted while eating dinner by someone selling roofing or windows? Sure, you can call 1000 people and you might find someone needing what your selling. But how expensive was it to find that customer?
Inbound marketing is when consumers go looking for a new roof or windows. The Yellow Pages is a good comparison. People need a service and they pull out the paper directory to find it. Would I suggest you have an ad in the Yellow Pages, not really. A paper directory may have been a great when it was the best way to find something. Paper directories are now ineffective in giving you an advantage without spending $20,000 on multiple pages. Ever heard of a company called A1 anything? It’s an attempt to be listed first in the alphabetical directory. That’s great until next year when AA11 and AAA111 open up business. Aside from the cost and your ad being buried among 5000 other people offering the same service. Its just not being used as frequently.
It’s the digital revolution. Googling has now become a word in everyone’s vocabulary. Why would I pull out a Yellow pages when I can grab my smartphone and find what I am looking for instantly? Updated and with customer reviews. Did they run off with the customers money or do others recommend them? This is why search engine optimization is incredibly important. Now any business, even ‘Zed’s X-ray Maintenance’ can push their way to the top of the search results. It’s a fact. The higher you rank, the more clients looking for that product or service will find you. These are customers with money, looking for your service. Help them find you with search engine optimization services. We will connect your business to new customers.Share