What Is SEO?
SEO is short for Search Engine Optimization. It the process applied to your website so that search engines will give your website top search result rankings.
Why do I need SEO? People use Google for everything. Searching for recipes, news, research and finding local businesses. There are hundreds of millions of searches performed. Each one of those searches is an opportunity. An opportunity to provide searchers with a product, information or service that meets there need. Research shows that most searchers click on the first few links. If you are on page 2 you have less chance of reaching new clients. Not only are there hundreds of millions of users searching. There are hundreds if not thousands of businesses competing for those clicks. Our SEO services helps align your website to what Google considers relevant.
SEO is a combination of 2 things. ‘On page’ and ‘off page’ optimization.
On Page Optimization refers to the changes made directly to the webpage. These can include changes to the Title of the webpage. Having a title like Home or Dave’s Page does little to help Google identify the content. Keyword Relevancy. Webpages are like writing. Too many words and different ideas can drown out what it is you are trying to say. Your reader may follow your webpage on how to build a house. But Google may not. It is easier for Google when each topic is neatly separated. For example How To Lay A Foundation. It’s not only organized, it is something Google searches may be looking for. Heading tags. If you have a heading or text bolded, clearly you think is important. Seldom do you title a section of text dedicated to framing a house as “My Dog Spike”. Google takes note. Keyword Density. When an author writes an article about the housing market. It is almost impossible to avoid the words interest rates, real estate and property. To a degree the amount of times a word is used helps identify its relevancy. Back in the early days of search engine optimization, websites would stuff these words in. To a point where the webpage or article made no sense. A webpage is a phenomenal tool. It is an extension of your business. It is a 24 hour a day salesman. Having professional and well written ad copy is a must. Google has long corrected this issue as they continue to improve the user experience. This means not only do the pages have to be relevant. They have to be good! Well written text absent of spelling mistakes and correct grammar are taken into consideration. Long page load times are annoying. If there are two webpages that both seem relevant, which page will Google serve? A slow one or the fast one? This can extend to how well the page was technically written. Does the webpage meet XHTML validation or is it riddled with HTML errors? These a just few of the key factors that can determine why your page should be found.
Off Page Optimization. Google holds a bit of a popularity contest. Your web page is relevant only if others feel it’s relevant. If a webpage is good I share it, if not, I won’t. Off page optimization is the process of providing these links to your website from other websites. The amount of links are part of what is considered important. What is more important is the text associated with the link and the relevancy of the page that provided it. There is software on the internet that will provide thousands of links on ‘auto pilot’. If it sounds to good to be true, it is. This is a good way to get your site penalized. If everyone uses the same software, Google has no difficulty associating these websites with spamming. The key idea of off page optimization is this. Get as many links from relevant pages with unique content and your keyword as the anchor. There are plenty of ways to achieve this. There are thousands of directory, article, Web 2.0 and social networking sites on the internet. Creating valuable content is a great way to get links. Without SEO to begin with, it becomes like the chicken or the egg question. If no one can see your content because of your Google ranking, how can they give you a link?
What Are Users Searching For? Google’s keyword tool shows you how many users are searching for your keyword. It is always good to start with a plan. The higher volume keywords have higher competition. Before you begin your off page SEO. Figure out exactly what keywords you will be targeting. Targeting lower traffic keywords will allow you to have more keywords. When targeting higher volume keywords, you should focus on less keywords. Spreading your links too thin and you may not rank for any of your keywords.
Keys To A Successful Website. Good quality content that is easily readable and not dominated by ads. Clear navigation with fast load times and error free. Well optimized with appropriate anchors to your site.